In September I was delighted to see the launch of my client Smeaton Homes’ new-look office, decked out to impress in bold red and white stripes following a long-term brand identity refresh project.

Retaining the brand equity of Smeaton’s Tower, the company’s namesake & Plymouth’s most famous landmark, without resorting to another lighthouse logo, the new identity is bold and striking and has helped transform the Mutley Plain office.

Peter Hartland, Chief Executive of Plymouth Chamber of Commerce, was invited to formally open the proceedings and members of the public were encouraged to take a look inside for champagne and cake! The launch was marked in local press and featured in the Plymouth Magazine as a double page editorial spread.

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Full case study to follow.