The result makes the logo not only more crisp, bold and modern but easier to reproduce and turn into a single colour version.
I tell the world and its mates that it might seem like a lot of money/time/effort but, far from being a ‘cost’, the outlay of such resources is a valuable investment in one’s identity and as such will repay itself many times over as the business/product/charity becomes more widespread and noticeable.
Check out Danielle Evans’ amazing lettering designs that blend beautiful typography, evocative words and appropriately fiddly mediums!
I have no idea how anyone has the patience to create such works.
I recently completed a brand identity project for Learn2Drive which is due to roll out and be seen on the roads in the next few weeks! Full case study coming soon.
