According to Wikipedia a commodity is “an economic good or service when the demand for it has no qualitative differentiation across a market.” Milk. Rice. Coal. All can be bought from different manufacturers, producers and retailers but, at a…
This series has investigated three key ways in which a well-considered and professionally designed identity provides a return for its owner by instilling a reaction in others. This week’s final instalment flips this and focuses on how the same…
There are times when recognisability and trust are required as a given. A more ambitious company will need their identity to work a lot harder for them and this is where much larger amounts of money can be spent,…
In 2013 Plymouth was rebranded as Britain’s Ocean City. The process was instigated to bring a sense of realism and pride to the city following a half-baked campaign portraying it as Positively Plymouth in 2010. Given that Plymouth is…
