In the previous instalment of this series (Be recognisable) I discussed how important it is to be brave enough to stand out from the crowd. Trust is often a byproduct of recognition. Given the choice, most consumers and businesses…
Investing in a strong, well-designed identity will (or should) involve a certain amount of fairly intensive business analysis. You will be forced to give serious consideration to what your business stands for, what it is that makes it different…
Seeing small businesses really grasp the benefit of good design, embrace it and take pride in its impact is a key part of why I do what I do. I was delighted to attend the website launch event for…
“Why bother? Why spend that kind of money? It’s just a logo – I have more important things to spend money on.” It can be tough prioritising spending as a business. There’s always something hijacking our bank accounts: new equipment, training…
