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Tag Archives: controversy
The joys of application (and hindsight)
I wasn’t alone as the only one unconvinced by the London 2012 Olympics logo when it was revealed all those years ago in 2007.

Posted in Blog
Tagged 2012, application, brand, brave, clever, controversy, Design, Games, graphic, hindsight, logo, London, Olympic, Wolff Olins
4 Comments
Alphablog: O is for Olympic Logos

One year from today (25th July) the 2012 Olympics will be upon us.
Athletes from across the world will compete in an even wider range of sporting events than ever before, along with the familiar track and field events that tend to dominate the headlines. London will play host for the first time in 64 years, hoping to provide a perfect setting for the festival of culture, colour, energy and passion that the Olympic Games have become.
Gap Conspiracy Theory
Wow. Gap, one of the most recognised clothing brands in America, spectacularly put the cat amongst the pigeons on Monday with a controversial attempt at rebranding.
The switch to Helvetica, champion middle-of-the-road font of choice (whether good or bad), and featuring a seemingly gratuitous and random blue gradient-filled square has got the design world in uproar. And if that hadn’t caused enough unrest, what came next has caused meltdown!
Posted in Blog
Tagged America, branding, conspiracy, controversial, controversy, crowdsourcing, Design, gap, logo, rebrand, theory
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