Celia Anderson

Background

Celia is a freelance copywriter: a skilled wordsmith and a self-proclaimed ‘grammar hammer’. Based in Plymouth she works with local and national businesses to help them use words effectively and persuasively in their marketing, on their website and throughout their brand.

Idea

Rather than developing some kind of abstract graphic involving punctuation marks, shorthand symbols and other well-used devices, I wanted to make sure Celia's logo really felt much more an extension of her personality – original, quirky, wordy and witty.

Highlighting the word ‘and’ (which sits, rather conveniently, bang in the centre of her name) I worked with Celia to create a series of pairs of words that would sit either side of the ‘and’ to form succinct phrases that described her work.

Execution

‘Clear and Concise’, ‘Friendly and Professional’, ‘Nice and Simple’... the list could (and did) go on. Different phrases were used on her tactile business cards, giving a lovely unique quality to each card and a truly personal, flexible and appropriate identity.

...I wanted to make sure Celia's logo really felt much more an extension of her personality – original, quirky, wordy and witty.

Deliverables:

  • Logo design
  • Stationery
  • Website visuals