Church Wayfinding

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Background

Mutley Baptist Church meets in a large Victorian church building in Plymouth. For a century or more, congregations must have struggled to find their way around its warren-esque interior. “Is it this stair-case or that one? This door or that?”

The church Communications Team had been planning a wayfinding system for several years and I was asked to manage, plan, design and implement the new system in time for the Christmas services in December 2014.

Idea

Based on simple colour-coding we defined four key ‘zones’ within the building in which specific activities take place. Rather than asking visitors to choose the left or right stair-case, we could guide them simply to their destination by saying ‘follow the blue signs to the church offices’ or ‘follow the red signs for tea and coffee after the service’, for example.

Execution

The idea of creating a grid of floor vinyls, along similar lines to the London Underground system, was investigated but proved too expensive and complex for the church’s needs. A series of 17 wall signs, 14 matching door signs and two corresponding coloured floor plans was the most effective and appropriate solution and after a bit of experimenting we kept things as simple as possible.

Signs were manufactured and installed by the team from Signs Express, Plymouth.

For a century or more, congregations must have struggled to find their way around its warren-esque interior.

Deliverables:

  • Planning
  • Project management
  • Supplier liaison
  • Signage design