As a logo designer I have been briefed to design many more logos than I can show as case studies here but that’s not to say they haven’t been successful for their owners or that I’m in any way not proud of them.
I always aim to get a clear idea into the logos I design, whether that is a hidden concept, a unique form or a clear and appropriate representation of the company and their services or identity. Each client is different and my job is to demonstrate that with a logo that accurately reflects their character. However, a logo does NOT have to sum up every aspect of a company, literally reflecting their service or offering. It should form part of an overall identity and that might involve literal visuals or might be more subtle.
From monograms, logotypes, marques, symbols and icons, a logo can be executed in a variety of ways. Finding the right form and execution for each logo is key to its success.
Here you can see a wide variety of logos I have designed in my career that don’t necessarily fit into another case study.
Each client is different and my job is to demonstrate that with a logo that accurately reflects their character.
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